Full Name
Sally Lim
First Name
Sally
Last Name
Lim
Affiliation
Faculty
Title
Assistant Professor of Cultural Diversity and Brand Responsibility
Office
236 Allen Hall
City
Eugene
Departments
SOJC
SOJC-Advertising
SOJC-Advertising and Brand Responsibility
SOJC-Media Studies PhD
Teaching Level
Doctoral
Masters
Undergraduate
Interests
Brand activism, CSR Marketing, Consumer behavior/psychology, Brand crisis comn, Brand identification, Social media
Profile Section
Research Interests
Brand responsibility/activism, CSR Marketing, Brand crisis communication, Consumer behaivor & Psychology, Consumer brand relationship, Brand identification, Social media
Education
- PhD, Advertising, University of Texas at Austin, 2022
- MA, Advertising, University of Texas at Austin, 2018
- BA, Media and Communication, Korea University, 2016
Teaching
J460/560 Brand Responsibility
J460/560 Psychology of Advertising
J607 Sem Brand Responsibility
J642 quantiative Methods
Publications
Lim's Google Scholar Page
Recent Publications
- Lim, H. S., Moon, W. K., & Ciszek, E. (2023). Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns. Journal of Homosexuality, 1-29.
- Lim, H. S., & Brown-Devlin, N. (2023). The value of brand fans during a crisis: Exploring the roles of response strategy, source, and brand identification. International Journal of Business Communication, 60(4), 1148-1176.
- Brown-Devlin, N., Lim, H. S., & Tao, J. (2022). Examining the influence of algorithmic message personalization on source credibility and reputation. International Journal of Business Communication, 23294884221126489.
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