Jessica Gamlin is an assistant professor in the Department of Marketing at the Lundquist College of Business. Her research centers on consumer behavior through the lens of the goals people adopt, how they stay motivated during the pursuit, and the products and brands they deem instrumental along the way.

Gamlin received her PhD in Marketing from Northwestern University, MBA from HEC Paris, and BA in Economics from the University of Pennsylvania. Prior to joining the Lundquist College, she worked at One Acre Fund in Nairobi, Kenya as the Business Development Manager and served in the United States Peace Corps in Keur Madiabel, Senegal.

• PhD, Marketing, Northwestern University, 2019
• MBA, Marketing Concentration, HEC Paris, 2012
• BA, Economics, University of Pennsylvania, 2006

• Brands
• Consumer behavior
• Goals and motivation
• Identity
• Instrumentality

• Excellence in Undergraduate Teaching Award, University of Oregon, 2021–2022