Curriculum Vitae
Full Name
Jiao Zhang
First Name
Jiao
Last Name
Zhang
Affiliation
Faculty
Title
Associate Professor of Marketing
Phone
541-346-8521
Office
Lillis 487
Departments
Lundquist College of Business
Marketing
Programs, Research and Outreach
Oregon MBA
Undergraduate Programs
Profile Section
Education
- PhD, University of Chicago, 2006
Expertise
Research Interests:
- Affective forecasting
- Consumer choice
- Intertemporal preference
- Judgment and decision-making
- Risk preference
- Charitable donations and cause-related marketing
Teaching Experience:
- The behavioral decision theory approach to consumer research (PhD)
- International marketing (undergraduate)
- Marketing research (undergraduate)
- Principles of marketing (undergraduate)
Projects
- Buechel, Eva, Carey Morewedge, and Jiao Zhang. "Affective Return of Effort is Overestimated." Journal of Consumer Research.
Updated