Lindsey Holts is a founding member of the University of Oregon's Sports Product Management program, which she helped build and launch. She helped develop subsequent projects within the program, including the leadership certificate program and the online program. Her support for the program is rooted in developing young talent and creating opportunities for the industry to reinvest in its people across brands and products.

Prior to her time with the UO, she worked at Nike across marketing roles in Los Angeles, New York City, and Beaverton, Oregon. Her love of sports started at a young age—she ran collegiately as an All-American for the University of Washington and went on to serve as a graduate assistant coach at the University of Oklahoma. She still enjoys coaching youth today.

Holts earned her MBA with a focus on sustainability and entrepreneurship and currently maintains consulting clients in marketing and business development.