Lisel is a seasoned marketing professional with more than 18 years of experience leading brands like Nike, Bleacher Report, Lyft and, most recently, Stitch Fix. Her journey includes shaping the very essence of Nike's brand strategy across iconic product lines including men’s training, soccer, running, and Brand Jordan. In addition, she championed causes dear to her heart, such as leading Nike's Black Employee Network and presiding over the Ever Higher Fund. She currently serves as the founder of Little Giants Collaborative, a consulting agency that specializes in brand and business strategy.

During her tenure as VP of Marketing at Bleacher Report, Lisel led all of the company’s marketing efforts and spearheaded a successful turnaround strategy. And, at both Lyft and Stitch Fix she led Consumer Marketing efforts that united functions, crafted groundbreaking integrated campaigns, developed award winning programs and drove new growth for the businesses.

As a consultant, she has lent her expertise to gaming, fashion, and telecommunications companies, helping them shape their brand and corporate strategies. Lisel received her BA in Art History from Williams College and an MBA specializing in marketing from the Duke University.