Roger Best is widely regarded as a pioneer in the field of marketing metrics. He has spent 25 years working extensively in marketing education and consulting with companies such as 3M, Agilent General Electric, Hewlett-Packard, DuPont, Eastman-Kodak, and Tektronix. After receiving his PhD in marketing from the University of Oregon, he went on to author several textbooks as well as become emerit professor of marketing at the university. In 2012, Best joined Ellen Schmidt-Devlin in founding the University of Oregon's Sports Product Management program.