- Professor of Marketing and Sport Management, The University of Michigan, Ann Arbor
T. Bettina Cornwell is a professor of marketing and head of the marketing department at the University of Oregon's Lundquist College of Business. She was also named Philip H. Knight Chair, one of the university's highest faculty honors. Prior to joining the University of Oregon, she was a professor of marketing and sport management at the University of Michigan. Her research focuses is marketing communications and consumer behavior and often includes international and public policy emphases.
Cornwell's research on corporate sponsorship of sports, arts and charity has recently appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of the Academy of Marketing Science, and Psychology & Marketing. She was the recipient of the 2009 American Marketing Association Sports Marketing and Special Events Special Interest Group's award for Distinguished Contributions to the Scientific Understanding of Sports Business.
- PhD, The University of Texas, Austin
- MBA, The University of Texas, Austin
- BA, Florida State University
- Advertising
- Corporate sponsorship
- Marketing
- Public policy
- Sports marketing
- Philip H. Knight Chair, University of Oregon, 2020
- Thomas C. Stewart Distinguished Professor, University of Oregon, 2016
- Paper of the Year Award (for "Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes," published in the Journal of Advertising Research), Sport and Sponsorship-Linked Marketing Special Interest Group, American Marketing Association, 2015
- Recipient, Distinguished Career Contributions to the Scientific Understanding of Sports Business, Sport and Event Marketing Special Interest Group, American Marketing Association, 2009
- Editorial Board Member, Journal of Advertising
- Editorial Board Member, Journal of Public Policy & Marketing