Noelle Nelson is an assistant professor in the Department of Marketing at the Lundquist College of Business. Her expertise includes working memory, processing of multiple sensory inputs, and aesthetic factors in marketing. Nelson's research on these topics has been published in journals including the Journal of Consumer Research, Journal of Behavioral Decision Making, and Journal of Personality and Social Psychology.

Nelson received her PhD in marketing from the University of Minnesota. Prior to joining the Lundquist College, she was an assistant professor at the University of Kansas.

• Information processing
• Working memory
• Brand logos
• Aesthetics in marketing