Christine Wise brings to her SOJC role of professor of practice and advertising area director nearly three decades of industry experience as a strategist, creative collaborator, marketing consultant, new business driver, and organizational leader. She has worked at independent creative agencies, global holding companies, and directly with brands. Her diverse industry experience ranges from beloved sports teams and iconic local brands to health care, food/beverage, retail, wireless, and global technology. Christine’s experience earns her frequent appointments as a final-round judge for the Effie Awards and WARC’s global Creative Effectiveness Awards.

Besides her work across business industries, Christine supports mental health education and advocacy for nonprofit organizations. This includes serving on the board of a nonprofit that leverages narrative storytelling to improve self-knowledge and well-being.

Christine spends her personal time in nature and healthy pursuits like running, strength training, meditating, and cooking delicious meals. An avid sports fan, she cheers loudly for the Ducks, Green Bay Packers, and Seattle Sounders. Christine admits to having a podcast “problem” and binging the latest addictive series. She enjoys time with her husband, now 20-something children, mother, and her dog Milwaukee.

Dual B.A. with honors in Communication Arts and French, University of Wisconsin—Madison

• Creative effectiveness
• Sports and brand fandom
• Activating brand purpose
• High-value membership/loyalty programs